Find the perfect diamond at Blue Nile
This custom ring, among those in Blue Nile’s “recently purchased” database of recent sales features a halo of brilliant micropavé diamonds set in platinum surrounded by a 1.08-carat round diamond, H-Color, SI1-clarity, very good cut, retailed for $7,492.
Seattle—Online retailer Blue Nile has introduced a new feature, a database of “recently purchased” Diamond engagement rings, which is designed to let shoppers browse through images of the custom creations of other customers, and perhaps, covet something similar or maybe something bigger and better.
“The new feature enables customers to see more than 1,300 customized engagement rings, while also reviewing the ring’s corresponding quality characteristics, and diamond and setting price,” the company said in a press release issued Wednesday. “The breadth of rings and accompanying information makes it the largest and most information rich engagement ring database of its kind, Blue Nile believes.”
The impetus behind the process was to both show off the fact that each Blue Nile engagement ring is unique and created by hand by the company’s “expert jewelry craftsmen” and to empower consumers, by letting them compare and contrast different completed rings and better understand how changes to quality, carat weight, and setting influence the engagement ring’s final price. The tool allows users to see the difference between a 1.25 carat and 1.5 carat diamond, also provides a more complete understanding of how changes in color grade might affect appearance, according to the company.
The size of the database will continue to grow and evolve, the release added.
“Our challenge was to capture the beauty of our completed engagement rings in real time, while also providing a more empowering, information-based shopping process for our customers,” Marianne Marck, the company’s senior vice president of technology said in the release. “‘Recently Purchased’ not only accomplishes both, but has won raves from customers.”
Find the perfect diamond at Blue Nile